4. Uses of Information and Legal Bases for Processing

• Service Improvement – As discussed throughout this Policy, we will use information to understand how users interact with our Services and advertisements, provide tailored content and advertising, improve the overall Milo customer and product experience, perform research and analytics.
• Business Operations – We use the information we collect for various business operations such as: detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; maintaining your accounts; and debugging to identify and repair errors that impair the Services.
• Personalization Services – Only with your prior consent do we use the information we collect when you access the Services via Milo devices, applications (web, mobile, desktop software, cloud services, your Milo account, and our websites and web store to create profiles and to further personalize and improve the Services for you, such as by providing personalized customer support (e.g. to access your Milo device logs to troubleshoot a technical issue you have experienced), delivering in-application messages and promotions, recommending features, and tailoring content and advertising to you. Unless you opt out, we may combine automatically collected information (see “Information We Collect” above) with identifiable information we have collected about you (including your Milo device serial number and email address). If you do not want us to associate this information with you personally for personalization purposes, you may opt out in accordance with section “Your Choices” below. Please note, however, that we may still need to associate some identifiable information about you with automatically-collected information to assist in our internal business operations, and you are not legally required to provide us with your consent. Note that without your Personal Data we will not be able to offer you personalization services as described above.
• Newsletters, Social Media Campaigns, Special Offers and Updates – We will occasionally send you information on products, services, special promotions, contests, customer satisfaction surveys, events, and opportunities to interact with LCS and our Milo community. We will ask for your consent before sending these communications if your local laws require this. You can sign up to receive these emails and social media campaigns from us on our newsletter sign up page and/or during checkout while purchasing a product. You have the option to opt-out of these types of communications at any time. Out of respect for your privacy, we present the option NOT to receive these types of communications. Please see “Your Choices” below for more details on how to unsubscribe or opt out of these communications.
• Order-Related Communications – If you place an order, we will use your name and email address to send you an order confirmation email, a shipping confirmation email. We will use your information to process your order and payment, and may also send you customer satisfaction emails. If you do not wish to participate in customer satisfaction emails, you may opt out of such emails upon receipt by clicking the “Unsubscribe” link contained in the email.
• Customer Service – Based upon the information you provide us at the time of Milo account registration or purchase, we will send you a confirmation email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your Milo account. We will communicate with you by email or telephone, in accordance with your preferences.
• Service-Related Announcements – We will send you service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email, push notification, or an in application or web-based communication. Generally, you may not opt out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your Milo account.

• Where use of your information is necessary to perform our obligations under a contract with you (for example, to comply with: the terms of service of our websites which you accept by browsing the websites/registering; and/or our contract to provide Services to you)
• Where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our websites, products, software, or applications; operate our business and our Services; ensure safe environments for our staff and users; make and receive payments; comply with legal requirements and defend our legal rights; prevent fraud; and generally enhance and improve the Services
• Where you have consented to our processing of your information for a particular purpose
• Where use of your information is necessary for compliance with legal obligations
• Where we are required or permitted to process your information under applicable EU Member State law

5. Sharing and Disclosure of Information

• Co-Branded Websites – At times we will partner with third party websites in a co-branded relationship, where a co-branded web page(s) is used to promote Milo products, services, photos, or videos. These web pages may be designed to look and feel just like okmilo.com, but are actually hosted on a different domain. When we enter into co-branded partnerships we may at times share your name and email address in order for LCS to communicate with you about Milo related promotions, news, and updates via tools provided by our third party co-branded partner website. Information collected on third party co-branded webpages may not be covered under our Privacy Policy. All information collected on third party co-branded websites is owned and controlled by that website’s privacy policy. Please be sure to read the privacy policy of any website that asks you to submit information.
• Customer Testimonials – At times, we may post customer testimonials on our website. You should not include personal information into such testimonials and in particular use a “nick name” instead of your real name.
• Content Submitted to Us – If you submit your video or other content to us, we may publish it on the Milo website or applications along with certain information about you, e.g., your first and last name or your username provided that you have given us permission to do so.
• Service Providers – We use third party service providers to offer or facilitate services on our behalf and share your Personal Data with such providers to the extent necessary for such providers to perform their services on our behalf. In particular, we are using a shipping company to fulfill orders, an Ecommerce platform to a provide our web store, a credit card processing company to bill you for goods and services, cloud based enterprise resource planning software providers to record and manage web store sales and subscriptions, cloud based customer relationship management software to enable us to record and plan our customer interactions, a cloud based subscription software provider to automate our subscription billing, a data center to administer all online aspects of the Services, a cloud based storage provider to store any content that you upload to your Milo account, an accounts payable provider to process any payments that we make to you, a social media agency to manage our social campaigns, a data onboarding company to implement our social campaigns, email service providers to send out emails on our behalf, an in app messaging provider to send out mobile app notifications on our behalf and a web messaging provider to serve messages while you browse okmilo.com. When you order Milo products, we will share your information as necessary for such third party service providers to provide the applicable service to us or on our behalf. These third parties are required to use the information they collect in the course of performing services for us only on our behalf. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• Business Transactions – Information that we collect is considered a business asset. As a result, if we go out of business, enter bankruptcy, or if we are acquired as a result of a transaction such as a merger, acquisition or sale of some or all of our assets, your information may be disclosed or transferred to a third party acquirer in connection with the transaction and any diligence surrounding such transaction.
• Legal Compliance – We reserve the right to access and disclose your information when we believe in good faith that such disclosure is necessary to: (a) enforce legal rights and comply with the law; (b) comply with an order from a government entity or other competent authority, (c) prevent or address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage; (d) protect our rights, prevent fraud and/or comply with judicial proceeding, court order, or legal process served on LCS.
• Law Enforcement – We may be required to disclose your information to government or law enforcement officials in response to a lawful request by a public authority or if we have to do so to comply with a legal obligation, including to meet national security or law enforcement requirements. We can also disclose your information in order to pursue our legitimate interest in applying or enforcing our terms and conditions or in responding to any claims, in protecting our rights or the rights of a third party, in protecting the safety of any person or in preventing any illegal activity (including for the purposes of fraud protection and credit risk reduction)

6. Your Choices

• Marketing Communications. If you purchase a product but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form by leaving the “Opt-In” checkbox blank. If you no longer wish to receive our newsletters, social media campaigns and promotional emails, you may opt out of receiving them by following the instructions included in each newsletter or email or by contacting customer support at  support@okmilo.com
• Personalization Services. As discussed in depth in “Uses of Information and Legal Bases for Processing,” we may use your information to personalize your Milo experience. Such personalization services may include providing tailored content, features, in-application communications and promotions, and personalized customer support. If you do not want us to provide such personalized services, you may opt out through your Milo account settings by disabling the Send Personalization Data tab. If you opt out, we will still collect Milo device and usage information as outlined above in “Information We Collect,” and we may still associate it with identifiable information about you, but it will not be for personalization purposes.
• Tailored Online Advertising Opt-Out. We strive to provide the public with relevant, value-added content in the form of online advertisements. If you do not wish to receive such tailored advertising, our Cookie policy provides instructions how to opt out of cookie-based online advertising and analytics programs

7. EEA Rights to personal information

• Right of access: You have the right to request confirmation as to whether or not your Personal Data is being processed, and, where that is the case, to request access to the Personal Data and information such as the purposes of the processing or the categories of Personal Data concerned.
• Right to rectification: You have the right to request the correction of inaccurate Personal Data
• Right to erasure: You have the right to request erasure of Personal Data without undue delay under certain circumstances, e.g. if your Personal Data is no longer necessary for the purposes for which it was collected or if you withdraw consent on which processing is based and where there is no other legal ground for processing.
• Right to restriction of processing: You have the right to request us to restrict the processing of your Personal Data under certain circumstances, e.g. if you think that the Personal Data we process about you is incorrect or unlawful.
• Right to data portability: Under certain circumstances, you have the right to receive your Personal Data you have provided us with, in a structured, commonly used and machine-readable format and you have the right to transmit that information to another controller without hindrance or ask us to do so.
• Right to object: You have the right to object to the processing of your Personal Data under certain circumstances in particular if we process your Personal Data on the basis on legitimate interest or if we use your personal data for marketing purposes.
• You may assert these rights at any time by logging into your Milo account and accessing features such as Edit Profile and Account Info. You may also email us to correct or change any information or request which Personal Data (e.g. name, address) we have stored or to assert any other of your rights as mentioned above by emailing us at. support@okmilo.com

9. Privacy Information for California Residents

• identifiers (such as name, address, email address)
• commercial information (such as transaction data)
• financial data (such as credit card information collected by our payment processors on our behalf)
• Internet or other network or device activity (such as browsing history or usage information);
• geolocation information (e.g., your approximate location based on IP address, or precise location with your consent);
• inference data about you (e.g., the additional services we think would be of most interest to you based on your interactions with us);
• sensory information (such as audio or visual information);
• legally protected classifications (such as gender and age);
• physical characteristics or description (e.g., your height disclosed in a video you post); and
• other information that identifies or can be reasonably associated with you.

• Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we share/disclose personal information. Such information is also set forth in this Policy.
• Provide access to and/or a copy of certain personal information we hold about you.
• Delete certain personal information we have about you.
• Provide you with information about the financial incentives that we offer to you, if any.

10. Privacy Information for Nevada Residents

11. Third Party Website Links and Features

12. Customer Reviews

13. Children’s Privacy

15. International Users

16. Privacy Shield – EU – US and Swiss US Data Transfers

17. Changes in Our Privacy Policy

18. How we Protect Your Information

19. Data Retention

20. Automated individual decision-making, including profiling

21. Contact Info